Digital foundations for healthcare software
Airis Pharmaceutical Solutions is a New York–based healthcare technology company developing software platforms for home care management, medication compliance, and AI-driven verification. Since 2023, Vora has partnered with Airis as a long-term digital and technology partner, delivering a trust-focused website, a scalable brand system for multiple products, and ongoing technical and strategic support as the company continues to grow and prepare for major product launches.
Ongoing Support
Wordpress
Brand
Healthcare
Business context
Airis Pharmaceutical Solutions operates in a highly regulated and sensitive industry: healthcare.
Trust, clarity, and credibility are essential — not just in their software, but in how the company presents itself digitally.
Based in New York, Airis develops multiple healthcare platforms, including Airis Homecare Manager, a tool designed to support patient care in out-of-hospital environments. The platform enables nurses, care teams, and even family members to manage vitals, care plans, nursing notes, and medication schedules in a single, secure system.
With several products under development and one flagship platform yet to launch, Airis needed:
A professional, trustworthy online presence
A clear brand structure across multiple softwares
A long-term partner to support continuous updates, decisions, and growth
Strategy & discovery
Given the healthcare context, Vora intentionally avoided experimental or overly futuristic design patterns. Instead, the decision was made to build a more traditional, clean, and reliable website, prioritising:
Clarity of information
Calm, professional visual language
Strong hierarchy and readability
Familiar UX patterns that inspire confidence
This approach ensures that healthcare professionals, partners, and institutions immediately perceive Airis as credible, stable, and compliant.
Brand & product identity system
Extending the Airis ecosystem
In addition to the institutional website, Vora designed the visual identities for Airis’ three core software products, all derived from the original Airis brand:
Airis Homecare Manager
DivertAlert (by Airis)
MedVerify (by Airis)
The challenge was to create distinct product identities while maintaining a strong connection to the parent brand.
The solution was a modular brand system:
Shared colour palette (blue and red tones associated with healthcare, safety, and trust)
Consistent typographic hierarchy
Product-specific symbols reflecting each platform’s purpose (care, compliance, verification)
Clear “by Airis” endorsement for brand continuity
This system allows each product to stand on its own while clearly belonging to the same ecosystem — and is scalable for future tools.
Website design & development
The Airis website was designed and built with a strong focus on:
Clear communication of complex healthcare solutions
Structured content for different audiences
SEO-ready copy and architecture
Long-term maintainability
Key design principles:
Clean layouts with strong contrast and spacing
Conservative motion and interactions
Familiar navigation patterns
Emphasis on readability and accessibility
The result is a website that feels reliable, professional, and aligned with the healthcare industry, reinforcing trust at every touchpoint.
Visit Airis Pharmaceutical Solutions website.
Ongoing partnership & support
After launch, the relationship evolved into a monthly, ongoing support partnership — one of Vora’s most comprehensive support models.
This ongoing support includes:
Unlimited website updates and improvements
WordPress maintenance, backups, and health reports
Continuous performance and stability monitoring
Strategic IT and digital consultancy
Support in tooling and infrastructure decisions
This partnership also extends beyond the website itself. Vora supports Airis with broader technical and strategic discussions — such as evaluating video hosting platforms, content delivery approaches, and other digital infrastructure decisions — acting as an extension of their internal team.
Results & impact
A trust-driven digital presence aligned with healthcare expectations
A cohesive brand system across multiple software products
A website built for long-term scalability, not just launch
Reduced operational friction through continuous support
A strategic partnership supporting both technology and communication decisions